Endorsements

Arbitron

Out-of-home digital video displays reach two-thirds of U.S. residents aged 18 or older each month according to a 2009 Arbitron study. Diane Williams, Senior Media Research Analyst for Arbitron commented, "OOH video as a medium has grown to the point where it reaches a majority of U.S. adults, the last new source of advertising inventory to connect with Americans on this scale was the Internet. The Ad Council is wise to take advantage of this progressive societal touchpoint."

Digital Signage Association

“Having the Ad Council support the thousands of digital signage networks through PSA Casting is a clear indication that our industry is now a mainstream medium,” said David Drain, Executive Director, Digital Signage Association. “I strongly encourage all network operators to participate in PSA Casting.”

MediaTile

“We are delighted to be front and center in an industry initiative that can positively affect the lives of hundreds of millions of monthly viewers,” said Simon Wilson, CEO of The MediaTile Company. “By creating PSACASTING on the foundation of our MediaCast Software as a Service application, we’re essentially delivering “cloud computing” for public service announcements. This way, large network operators, corporate communicators, and the thousands of independent networks can easily obtain and place public service advertisements into their programming schedules."

Reflect Systems

“As one of the largest digital signage network operators in the US, we fully support the Ad Council’s ‘PSA Casting’ initiative,” said Steve Nesbit President and Chief Operating Officer, Reflect Systems. “Having such a prestigious organization as the Ad Council focus on digital signage is a clear sign that our industry is maturing and that the medium is now recognized as a strategic communications vehicle. This also speaks well for our industry in that we have accepted the social responsibility of being a good corporate citizens by including the Ad Council’s PSAs  on our networks."

SeeSaw Networks

“SeeSaw is thrilled that MediaTile is partnering with the Ad Council to proactively offer place-based digital video spots for public service advertisements (PSAs),” said Peter Bowen, Founder and CEO of SeeSaw Networks. “The effectiveness of place-based digital media in connecting with people in their busy daily lives and the importance of providing critical messages to the public is a perfect marriage. We actively support the Ad Council and our network partners enthusiastically accept PSAs as part of the network tests we run with them and are supportive of the Ad Council and its partners.”